As small business owners, we have to be smart with our money. Every penny needs to be accounted for, and it’s important to invest in marketing that will generate a good return on investment.
Custom stickers are a great, low-cost option for small businesses who want to spend their money wisely and grow their business at the same time. But how does that even work?
We have collected four tips on how you can make vinyl sticker printing work for your business while saving money at the same time.
- Invest in high-quality stickers that will look great and last a long time
In the world of marketing, what you pay for is usually what you get. Not when you invest in stickers. With these sticky beauties, you do not have to miss out on quality to save money.
Instead, you can get premium, high-quality stickers for a fraction of the price of traditional advertising tools. When you order stickers, you often only pay a few pence for each individual sticker, making them a very low-cost investment.
Yet, they still perform and last. Standard vinyl stickers can even be used outdoors for up to three years. On top of that, they are waterproof and scratch-resistant, meaning they will continue to look amazing.
- Order a small quantity of custom stickers to test the waters
Before you order hundreds or thousands of stickers, it’s a good idea to start small and order a small quantity of custom stickers. This way, you can test the waters and see how well they perform before investing more money into your marketing efforts.
Most sticker printers offer different sample options. You can either get a low-cost or often free material sample pack to get a feeling for your options, or you can trial your own design on a small number of stickers for under £10.
If they don’t work out, you haven’t wasted a lot of money. And if you love them, you can go ahead and place a big order (look out for those bulk discounts) without having to worry.
- Use your custom stickers for branding and marketing purposes
Custom stickers are not only low-cost, but they are also a versatile marketing tool that can be used for different branding and advertising purposes.
The most obvious way to use them is, of course, to brand your products. This is highly effective as it creates a professional image for your business that gets customers to put more trust in your brand.
But why not use stickers as part of a campaign? They can be incredibly helpful if you are looking to create a multichannel experience for customers. Simply print some QR code on your stickers and leave them in high-traffic locations. Whoever scans these codes will be taken directly to your offer page.
- Give them away as freebies to boost exposure and grow your customer base
Want to get even more exposure for your business? Why not give away some custom stickers as freebies? Not only will this help you generate leads and increase brand awareness, but it can also help you grow your customer base.
That is because free stickers, like die-cut stickers, are seen as gifts. This activates the so-called rule of reciprocity. It states that we feel indebted after having received a gift and want to return the favour.
This is a principle that can be used very effectively by handing out free stickers. Not only will consumers link your business to the positive feeling of having received a gift. The rule of reciprocity will also make a purchase or a positive review more likely.
So what are you waiting for? Order your custom stickers today and start reaping the benefits! Do you have any questions? Or more tips you would like to share? Then leave them in the comments below.